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Are We Ready to Innovate?


by Manisha Bajaj

Manisha Bajaj

Read More From SIOP’s Blog Team on the SIOP Exchange!

What contributes to the success of smartphones such as iPhones and Droid? Is it their product design or is it the applications (apps) that you can buy on them? Or is it both? Putting this another way…

  • Would you still buy an iPhone or Droid if the weight loss or online music apps were not available on these devices?
  • Also, would any of these apps be available if there were no devices like the iPhone or Droid?

“This approach that calls for a symbiotic relationship between businesses is fairly new,” explains SIOP Blogger Manisha Bajaj in her first blog post for the SIOP Exchange. “It requires businesses to support one another’s growth in the market just like the apps support the iPhone or Droid and the iPhone or Droid support the apps. This symbiosis is not restricted to innovative tech companies; Proctor and Gamble (P&G), one of the largest FMCG companies, innovates by connecting and developing with experts outside P&G rather than relying only on internal research and development. This concept too calls for a symbiotic relationship – the experts provide ideas and solutions, and P&G brings these ideas to life. Such business practices were unimaginable a few years ago; for instance, you would never have a Nintendo machine that allowed you to play a Play Station video game. This competition-based business model limits the organizations accessibility and restricts its growth (it creates a win – lose situation). The symbiotic relationship, on the other hand, not only helps benefit all members in the relationship, it also decreases competition and increases market accessibility (creates a win-win for all).”

Bajaj discusses this new technology as well as where I-O psychologists fit into it.

“There is an existing work force that needs to cope with this change: Are they prepared to cope with this change?” Bajaj continues. “There is an entire generation of students graduating – coming into the workforce equipped with knowledge and theories from the 20th century. This generation of employees is entering the work arena with expectations set by the theories they have learned – will their expectations be met? Are they prepared to handle the new world of work?”

Continue reading the entire first SIOP blogger post by Manisha Bajaj here and post your reactions and comments to the Exchange today.

Check back to the Exchange in the coming weeks for new posts from SIOP’s bloggers!

About SIOP’s Bloggers

SIOP’s bloggers have been posting since late 2011. This group of members serves as opinion leaders and conversation starters. They contribute regularly to the content of the Exchange on various topics related to the field of I-O psychology, discussing topics as diverse as innovation in organizations, employee well-being, leadership development, legal issues, education and training of students, I-O and sustainability, selection and assessment, entrepreneurship, groups and teams, and women in the workplace.

The SIOP blogger crew is also a diverse one, with Members, Student Affiliates, and Associates from science and practice, working in organizations across the country. For a complete list of SIOP bloggers, visit the blogger profile page on the SIOP Exchange here.

If you have any questions about the SIOP Exchange, please contact the SIOP Electronic Communications Committee Chair Chris Rotolo at christopher.rotolo@pepsico.com. For technical questions, contact Stephany Schings Below at sbelow@siop.org. For more information about contributor guidelines, view the Exchange post policy here.