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Advancing Your Personal Brand - SIOP Can Help!


by SIOP Administrative Office

Personal branding, the intentional creation of an image representing you and your work, is an important career task, whether you work in industry, academia, or are an independent consultant.

As one blogger wrote, a personal brand is “the secret sauce that can make you stand out in a stack of resumes.”

SIOP has a suite of tools available to help members build their personal brand by sharing their areas of expertise, and all are available through the Find An I-O page on the SIOP website. Access to the Membership Directory is limited to current SIOP members, but the other three directories are public facing and are frequently accessed. Listing your relevant information in these directories can help strengthen your personal brand and create more opportunities for you.

To take advantage of this service and participate in these listings, log into your my.SIOP account and select “Manage Privacy and Opt In/Out” from the Account Actions Menu. After opting into the specific services in which you want to participate, edit your demographic information to reflect your interest areas. These will appear on the media resources database. Also be sure to complete the information in the Consultant Locator Service and Registry menus, if applicable. Learn more about how to optimize your membership profile here.