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Telling the Story in the C-Suite


by Stephany Shings Below, Communications Manager


SIOP Professional Practice Committee Offers Mini-Webinars with a Practitioner Focus

By Stephany Schings Below, Communications Manager

The SIOP Professional Practice Committee recently announced a new educational mini-webinar series designed to provide SIOP members with an additional mechanism to stay abreast of new and interesting topics germane to the practice of industrial-organizational Psychology. A second installment in this new series is now available on the SIOP Webinar Page.

The newest edition to their mini webinar series is on the topic of “Telling the Story in the C-suite: Creating a Focus that Executives Care About.” The webinar is presented by Jeffrey Jolton, Director of Consulting at Kenexa. During the 17-minute webinar, Jolton, who has consulted for the past 20 years, provides tips for how I-Os can frame a story, tell it, and get their organization’s leadership to follow through and listen to what they have to say. The webinar discusses how to frame your discussion, explain your purpose, provide key messages, and present data and statistics in a way that will resonate with leaders.

Recorded by members, for members, the goals of the mini webinar series are to: (1) support members in their efforts to study, apply, and teach the principles, findings, and methods of industrial-organizational psychology, (2) provide a forum for the exchange of research, insights, and information related to the science, practice, and teaching of industrial-organizational psychology, and (3) promote the education of current and future industrial-organizational psychologists.

The format of the webinars includes video and audio of the speaker on one half of the computer screen, and their PowerPoint slides displayed on the other half. As the speaker makes their presentation, they control the PowerPoint slides to advance at the appropriate time, thus the viewer would watch the presentation much like any live presentation.

The first webinar in the series, recorded by Neta Moye on the topic of learning agility, can also be accessed on the webinar page here.

The mini-webinar concept was conceived after the most recent Practitioner Needs Survey, in which practitioners were asked about potential development activities SIOP could sponsor, explained Professional Practice Committee Chair Tracy Kantrowitz, who is leading the series.

“Practitioners responded very favorably to items such as ‘provide more online resources,’ ‘summarize the state of practice and science on specific practice topics (reports, summaries, books, meetings, videos),’ and ‘provide more continuing practice education resources,’” she explained. “This webinar concept fit the bill in terms of providing online resources on timely topics to members they could conveniently access anytime, anywhere.”

Given the webinar series concept originated with the practitioner needs survey, the webinars are designed with a practitioner focus, but all members, including student affiliates, can certainly benefit. Kantrowitz explained.

“Topics are selected with clear educational and career development objectives that can directly benefit practitioners,” she added. “For instance, webinars anticipated to be part of the first series include ‘Designing Executive-Level Selection Systems,’ in addition to the current webinars, ‘Learning Agility’ and ‘Telling Your Story in the C Suite.’”

The convenient format of the webinars should eb a draw for busy practitioners, Kantrowitz explained.

“The idea is that the webinars would be housed on SIOP’s website and accessed conveniently by members at their leisure,” she said. “We saw this as better meeting members’ needs rather than scheduled webinars that may only be available to a portion of the membership given diversity in schedules and interests.”

Kantrowitz explained that the SIOP Visibility Committee, led by Carl Persing, has been a welcome partner for Professional Practice Committee on this project. Visibility Committee has already produced several student and new I-O-oriented webinars over the last few years, on topics such as “A Day in the Life of an I-O Psychologist” and "Graduate School and Careers in I-O Psychology."

You can view the complete collections of Visibility and Processional Practice committee webinars on the SIOP Webinar Page.